Retail in Asia

In Sectors

Myer, David Jones will swing Christmas for everybody

Retailers in Australia are hoping to hold back pre-Christmas price cutting this year to take advantage of rising sentiment.

But it might be one Christmas wish Santa Claus can’t grant, as market watchers predict big retailers will use discounts to get the tills ringing.

The fast-moving fashion segment is most exposed to the Christmas sale contagion, with one retailer claiming an early sales blitz from Myer or David Jones could ruin its whole season. Retail Apparel Group chief Gary Novis is feeling good about Christmas and optimistic that Myer and David Jones won’t go on sale too early.