Analysts say online shopping has disrupted the conventional come-buy-go mode for goods such as home appliances, electronics and off-the-rack clothes. Shoppers no longer need to go to the store if an online service can deliver the goods to their home for the same or less cost.
To cope with the challenge of online shopping, many department stores in China launched promotions one week before Singles’ Day. Some offered big discounts; others welcomed customers to try on clothes and shoes even if they buy them online. Suning, one of biggest home appliance retailers in China, has joined the online promotions in partnership with Alibaba.
The combination of food, entertainment and shopping is a big advantage over online shops, and is probably the future for China’s conventional retailers.
(Source: Shanghai Daily)