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DFS opens new experiential wine & spirits store

DFS Group has opened its 167sq m wine and spirits duty free store at Singapore Changi Airport’s new Terminal 4

DFS Group has opened its 167sq m wine and spirits duty free store at Singapore Changi Airport’s new Terminal 4.

Featuring over 300 brands, Terminal 4 is the first terminal at Changi to offer a ‘walk-through’ retail concept, allowing DFS to introduce new features for a seamless shopping experience.

This includes integrated shopping spaces covering liquor & tobacco and perfumes & cosmetics.

SEE ALSO : DFS unveils inaugural Timepieces & Whiskies concept in Macau

In addition, travellers can for the first time make their purchases in a single transaction at common cash counters manned by team members cross-trained on all products.

Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wines and Tobacco, Food and Gifts said: “We have been eagerly awaiting the opening of Terminal 4 and are thrilled to officially unveil DFS’ latest store here at Changi Airport.

“We are excited to introduce two new concepts to provide our customers with more ways to engage with and discover new brands.”

Travellers are encouraged to engage in the basics of cocktail making at The Cocktail Bar.The new store features ‘The Cocktail Bar’ and ‘The Craft Collection’ section, allowing passengers to discover and engage with new brands.

Aimed at making cocktails accessible for connoisseurs and novices alike, a selection of brands will be invited to take over the space and showcase their spirits throughout the year.

The Craft Collection section showcases a selection of craft and small-batch beers and spirits from around the world, ‘curated for travelling customers looking for something unique and artisanal’, states DFS.

The travel retailer says it aims to invoke the stories and passion of a new generation of brewers and distillers who put ‘innovation, authenticity and local culture’ into everything they do.

Three craft beers are available on tap for tasting, as well as a rotating selection of spirits.

According to DFS, gin is a category that embodies today’s craft movement within spirits, so new brands will be introduced to the collection on rotation.

Terminal 4 also features The Whiskey House, which marks a welcome return following its success at DFS’s Terminal 2 Duplex store.

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From timeless classics and special releases to exclusive bottlings and single casks, The Whiskey House offers complimentary tastings of over 100 different whiskeys.

Meanwhile, Master Distillers and Brand Ambassadors will stop by regularly to introduce their new release exclusives, with guided tastings and food pairings.

The new Terminal 4 store also boasts an impressive selection of ‘prestige wines’, with special collections from Lafite, Mouton and Latour among others.

Passengers will also be able to sample a curated selection of wine, ‘presented in enomatic tasting machines’ instore before they buy.

To celebrate the launch of the store, DFS has collaborated with local award-winning bartender Peter Chua of Crackerjack to create three cocktails inspired by Singapore’s favourite sweet treats.

Every Friday and Saturday until the end of December, travellers will be able to enjoy complimentary samplings of the three cocktail serves at the Terminal 4 Activation Pad.

In addition, customers who spend over S$120 ($88.6) on wines and spirits will receive a local snack ‘plushie coin pouch’ with their purchase.

SEE ALSO : DFS launches dedicated retail service within WeChat

Commenting on the opening, Teo Chew Hoon, Group Senior Vice President of Airside Concessions Division at Changi Airport Group, said: “Our vision for Terminal 4 is to continually delight travellers with new retail experiences. CAG is happy to work with DFS to create a first-in-Changi seamless duty-free zone.

“With the addition of Terminal 4, we look forward to welcoming many more travellers to enjoy Changi Airport’s exciting offerings.”

(Source: TR Business)

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