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AWPL opens outdoor apparel store at Sydney Airport

Icebreaker to open in Sydney Airport - Retail in Asia

AWPL has opened Australia’s first Icebreaker airport store in Sydney Airport’s T1 International Departures.

New Zealand’s Icebreaker offers a range of outdoor apparel. The Sydney Airport concept store will feature Icebreaker’s merino wool apparel, including socks, underwear, base layers, performance ski gear and travel wear.

The products are made from merino wool sourced from over 180 stations along New Zealand’s Southern Alps. According to the company, the lightweight fabric breathes in hot weather and locks in heat during icy spells, making the gear suitable for all conditions.

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“We are delighted to be the first airport in Australia to welcome Icebreaker to T1 International Departures, further bolstering our selection of global brands and offering our customers the opportunity to shop a great range of high-performance outdoor clothing,” said Sydney Airport General Manager Retail Glyn Williams.

AWPL Managing Director Costa Kouros commented: “We at AWPL are proud to further strengthen our relationship with Icebreaker – one of the world’s most wonderful brands. Our commitment to enhancing the customer experience at Sydney Airport is unwavering, and our Icebreaker concept is another step on that journey.”

(Source: Moodie Davitt Report)

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