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Nike, H&M named world’s most valuable apparel brands

Nike and H&M are the world’s most valuable apparel brands in 2017, coming in at number one and number two, respectively, according to Brand Finance.

The consultancy firm said the American sportswear giant is currently valued at US$32 billion USD, while the Swedish fast-fashion retailer has a valuation of $19 billion USD. Both took out the top spots in 2016.

Nike’s strength can be attributed to the firm’s ability to “continuously innovate and deliver state-of-the-art products to a range of consumer demographics,” said Brand Finance, in its report.

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Making up the top five for this year are Zara in third spot ($14.4 billion), Louis Vuitton at fourth spot ($13 billion) and Adidas in fifth place ($10 billion).
Uniqlo takes sixth spot on the ranks ($9.6 million) and is the best performing Asian brand, according to the report.

Luxury brands Hermés ($8.3 billion), Rolex, ($7 billion) and Gucci ($6.8 billion) are in seventh, eighth and ninth spots, respectively, while French maison Cartier is the tenth most valuable apparel brand in 2017 valued at $6.7 billion.

Honing in on Asia, Chow Tai Fook comes in ranked 14th, up four places from 2016 and Anta is ranked 35th, up from 42nd last year. The Chinese sports and footwear brand is the second fastest growing brand in the table, lifting 67% to $2 billion dollars.

While the brand is still relatively unfamiliar to those outside of China, there has been a shift in its focus overseas. It has signed a deal with NBA player Klay Thompson, and launched a dedicated US website.

The only other Asian firm to make the top 50 is Japan’s Aasics, ranked 38th, up one spot from 39th last year.

When compiling the ranking, Brand Finance takes into account sales, market share, global reputation, marketing investment and employee satisfaction.

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