Retail in Asia

In Trends

Chinese ErenEben now outsells some big names

Fresh from making straps that purportedly gave your child a straight posture, a mainland company is now trying to give the iPad a run for its money.

And instead of directing its marketing at parents, it now targets government officials and business elites as its main clientele.

ErenEben, a Beijing-based tablet computer manufacturer, is second only to runaway market leader iPad on the mainland, rising to a market share of nearly 6 percent in the third quarter last year, according to IT research firm Analysys International.

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(Source: scmp.com)