Retail in Asia

In Trends

Cheap phones drive web growth

Pay-as-you-go feature phones with "bite-size" data packages are making a major contribution to spreading the mobile web revolution across Asia.

Net Index 2011, a new study from Yahoo!, shows that handsets costing less than USD200, operating via pre-paid rather than contract deals, are playing a "significant role" in developing the market.

Consumers using these devices tend to pay less than USD20 a month for access to the mobile web, with social networking and IM particularly popular among teens and young adults.

(Source: Warc.com)