Sports brand ‘BARREL’ enters cosmetics market with its water-based travel concept.
BARREL announced its plans to expand its business into cosmetics as well as indoor swimwear and athleisure markets.
Sales in 2016 reached 24.247 billion won. BARREL is the domestic leader in functional water sportswear ‘rash guard’. The domestic rash guard market was around 130 billion won ~ 200 billion won in 2016.
BARREL offers a product line that professionally treats and protects skin from external factors such as stress, taking into account skin sensitivity to seasonal and environmental changes.
The key brand concepts are Activity + Trendy + Safety.
The activity applies a highly functional daily care solution tailored to the efficacy of clinically proven waterproof based shades, while Trendy introduces multiple complex functional products including wrinkle improvement + anti- aging + UVA / UVB.
Additionally, the brand plans to offer safe prescription products for NO STRESS.
The product line is primarily 45 ~ 50 items including UV protection (sun protection, sun stick), skincare, color make up (lipstick, eyebrow, eyeliner), cleansing and body.
The price rage is middle-low price. Main distribution channel is online. Offline, the products will be sold in drugstore.
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An official of the barrel cosmetics division said, “We will release water based products and color make up with travel concept based on the youthful, healthy, active and trendy brand image in May 2018.”
“We are planning to expand into a young and healthy concept sports cosmetics brand by expanding the range of waterproof and sweatproof based cosmetics such as color cosmetics and sunblocks,” he added.
(Source: Beauty Nury )