Headline

Makeup brand Nudestix enters China

Nudestix enters China Sephora makeup cosmetics - Retail in Asia

Nudestix is a touch ‘n go makeup stix for skin, eyes, lips and cheeks too! The award-winning easy, fast, to-go makeup brand is thrilled to launch exclusively at Sephora in China this April. Nudestix is a streamlined makeup collection designed to provide a quick and easy, nude look that works for all faces. The collection will be available at 100 Sephora locations in China, including Shanghai, Beijing and Guangzhou, and on Sephora.CN, Tmall.com and Weibo by the end of 2017. Retailing in its iconic matte black tin with mirror and cap sharpener, products will retail for 170 RMB.

Co-founders Taylor & Jenny Frankel will host a Facebook Live on Friday, April 7th, at 3:00 PM EDT to chat with followers about all things Sephora China.

“We are excited to announce the launch of Nudestix in China this year. We think the Nudestix girl in China is looking for easy, fast, effortless luxury makeup crayons that create natural, nude looks. The fresh-faced look is a perfect fit for any complexion and we can’t wait to introduce Nudestix to China.” – Ally & Taylor Frankel, Nudestix Co-Founders & Chief Inspiration Officers

In everyday life, sisters Ally & Taylor prefer all-out natural, opting for a touch of color to accentuate their finest features. They pooled their industry know-how with their no-makeup lifestyle to create Nudestix. Identifying the ‘white space’ in the cosmetics industry for innovative, neutral-tones, easy-to-use makeup products, and collaborating on product ideas, shades and cool style, Nudestix beauty was born.

SEE ALSO: Bershka launches first make-up collection

Having grown up in the beauty industry, they turned to their mom, Jenny Frankel. A multi-award winning, cosmetics business builder and chemical engineer, Jenny commenced her career formulating products for industry giant MAC Cosmetics. She then moved on to create Cover FX, where she won multiple awards for her iconic cream foundation formula.

“Nudestix is not a product that any beauty executive with 20 years of experience would create, because we don’t think like the new generation…they have been influenced by technology, have access to curated lifestyles and need their makeup to be easy, cool and effortless. Today’s generation wants to share their beauty look instantly on Instagram; that’s why with every product purchased, Ally & Taylor ask you to post your selfie and tag #GoNudeButBetter.” – Jenny Frankel, Nudestix President and Founder.

Nudestix is originally formulated in Europe, designed in Canada and made in China for the Chinese market. Nudestix is cruelty-free and works closely with its European manufacturers, with facilities in China, to avoid animal testing imposed on imported cosmetic products.

(Source: Business Wire)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox: