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5 Korean beauty trends to know about now

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If you want a crystal ball into next year’s popular beauty trends, look to the South Korean beauty industry. Alicia Yoon, CEO and co-founder of Korean beauty site Peach and Lily and a licensed aesthetician in Korea and the United States, talks about what to expect:

Natural focus

“There is a watchdog app called HwaHea that everyone is using. It’s Yelp meets EWG meets Skin Deep meets Makeup Alley. You put in a brand and SKU and the ingredient list will populate. It will flag toxins, carcinogen levels, and reviews of the product.”

Sensitive skin

“Every dermatologist or aesthetician I’ve spoken to says that Korean or Asian skin is very sensitive, even more so than non-Asian skin. A lot of people are realising they need to be using sensitive-skin products, so I’m starting to see a lot of products come out with super-clean ingredient lists.

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Improved highlighter

“We’ve already seen some blending of the lines between skin care and makeup with cushion compacts and BB cream, but the trend is continuing to take off. A good example is a brand called 24/7, which launched a shimmer cream called Touch-Up.”

Double cleansing

“The most popular makeup artist in Korea created a single-double cleanser called Lagom. When you put it on your face, it’s a light, transparent gel texture. When you rub it onto your skin, it becomes watery and gets a little essence-y.”

Next-level hyaluronic acid

“We’re checking out next-level hyaluronic acid, and brands are finding that mixing different kinds of hyaluronic acids ends up being more efficacious than just using one. For instance, Peach and Lily is collaborating with this one beauty expert, and we found the best-in-class amongst all the hyaluronic-acid chatter. There will be more hyaluronic-acid moisturisers to come.”

(Source: NY Mag)