‘Stay True to Your Blend’ activations, running until August 2016, encourage consumers to play a digital game via sky-reward.com or on designated iPads. The game uses consumers’ personality traits to engage and discover their matching ‘blend’.
An interactive table provides further details on the range, which includes Ballantine’s 17yo, 21yo and 30yo and Ballantine’s Limited. Travellers have the chance to nose and taste their match through a tasting ritual and share their results on social media.
The promotion includes a gift-with-purchase offer and consumers receive a voucher to enter an online draw to win a trip to Scotland for a “truly Scottish” Ballantine’s experience.
Pernod Ricard Asia Travel Retail said it is driving awareness of the experience with a supporting through-the-line campaign to increase engagement with travellers.
(Source: Moodie Davitt Report)