Retail in Asia

Headline

Haribo targets Asia in Travel Retail

Haribo World Travel Retail will showcase its colourful new range of sharing confectionery on stand C28 in Basement 2 at TFWA Asia Pacific travel retail exhibition in May.

In the spotlight will be the new Haribo Pick & Party 748; a generous-sized assortment of mini-bags of some of the German company’s favourite brands – Goldbears, Happy Cola, Starmix, Tropifrutti, and Roulette – in a hang-sell pouch with a silhouette-cut side.

“Travel-exclusive resealable pouches of best-sellers Haribo Air-Parade, Goldbears, Happy Cola and Starmix in 750g and 250g sizes have been developed to suit retailers looking for shelf display and check-out combinations,” says the brand.

The company says that adults looking for a treat for Twist-n-stick-travel-edition-Haribochildren ‘will love’ the innovative Haribo Twist ‘n’ Stick which combines tasty jellies with a creative activity. Available only in travel retail, this pack contains mini-bags of Tangfastics, Starmix and Goldbears and a set of special stickers to dress the Goldbear character in holiday outfits.

“For a premium gift, the giant Haribo Goldbear 350g bear-shaped Perspex gift box is filled with 35 mini Haribo Goldbear bags and is tied at the waist with a jaunty red and blue ribbon,” adds the brand.

Juan Miguel Cabrera, Head of Travel Retail comments on the company’s ambitions in Asia: “The growth markets of Asia and the Middle East are a particular focus for Haribo in 2016-2017 and we are looking forward to meeting our colleagues from this region at the Singapore show.