Coty and The Shilla Duty Free are celebrating the launch of the new Tiffany fragrance with an exclusive pop-up at Singapore Changi Airport.
The pop-up store, which will be open from 1 October to 11 November 2017, will be located in the Terminal 3 Departures area in front of the Tiffany & Co. boutique.
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The fragrance bottle is inspired by Tiffany’s most iconic diamond cuts.
The Shilla Duty Free and Singapore Changi Airport said this experiential concept is part of their aligned vision to continuously engage consumers through unique and coveted travel exclusives, and to provide world-class shopping experiences to all who travel through the airport.
The outpost aims to capture the essence of the Tiffany fragrance and features a design which pays tribute to Tiffany’s spirit, tradition of gifting and its quintessential Blue Box.
Travellers will be able to sample and purchase the new Tiffany & Co. fragrance and the limited-edition Tiffany & Co EDP Skyline Edition 75ml.
The Tiffany & Co. fragrance campaign features four ‘modern’ women played by models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.
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A complimentary bottle engraving service will be provided for customers to customise their bottles with their names as well as a gift-wrapping service. Artists will also be on-hand to provide hand-written calligraphy message cards.
Tiffany & Co. eau de parfum, created by Daniela Andrier, is described as a “contemporary take on the most precious ingredients of traditional haute perfumery”.
(Source: Moodie Davitt Report)