Retail in Asia

In Sectors

Paris Hilton ventures into Indian market

Brand Concepts Pvt. Ltd and Paris Hilton Entertainment have announced the launch of Paris Hilton Handbags and Accessories in India, as a result of an exclusive tie-up, to market and distribute her global range of handbags and accessories.

The range is priced between INR2,000 (USD41) to INR11,000 and is available at Shoppers Stop, Standard Max, Vijay Stores and the company owned store at Rajouri Garden, Delhi. Paris Hilton’s decision to enter the Indian market with her signature collection of affordable luxury handbags and accessories is another step into her brand expansion in Asia after the tremendous success of her brand worldwide.