Fashion & Accessories

Nike launches Summer 17 collection through NikeLab

Nike summer 17 Launch - Retail in Asia

Nike has launched a Summer 17 All Conditions Gear (ACG) collection through NikeLab which features the first brand new silhouette of the Komyuter shoe as well as apparel styles blending fashion and function.

The shoe’s hinge design was inspired by the simplicity of parachute cords – Nike
NikeLab partnered with Acronym’s Errolson Hugh to design sleek and functional apparel for this summer’s collection. Pieces include a short sleeve hooded pancho, a sleek pullover hoodie, cargo pants and shorts, fleece shorts, a hat and a lightweight shirt jacket.

The Komyuter shoe is the capstone piece in the collection and is creating the buzz for the entire line. It was inspired by the straightforward functionality of a brown paper bag and is designed for the urban commuter in mind.

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Nike NSW footwear designer Gerald Sullivan said, “it reduces functional elements to bare necessity — one doesn’t need the distractions of complicated entry and lockdown systems when moving around the city.”

Technically speaking, it is a laceless shoe with a magnetic heel closure.

Sullivan shed more light on his design process explaining, “I began thinking about how a parachute unfurls and wondered how that might operate in reverse. Ultimately what worked best was pulling the cord through the shoe via a single hinge.”

He continued explaining the form and function of the shoe saying, “Secondary lockdown is achieved through the magnetic buckle, which is not only low profile, but adds a distinct panache to the shoe’s form.”

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The Komyuter is water resistant and offers fashionable function which the entire ACG collection stands for this summer. The initial launch offering of the Komyuter, ACG.07.KMTR, is in black and navy. Additional colorways of “golden beige” and “cool grey” have been teased for launch later this summer.

Price points for the ACG collection range from US$119 to US$295. Nike’s Summer 2017 ACG collection is now available online through NikeLab as well as at NikeLab retail locations.

(Source: Fashion Network)

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