Italian jeweller Pomellato has named Stéphane Gerschel its new Global Brand Managing Director, poaching the executive from high-end jewellery Bulgari.
Gerschel served as International Communications Director at Bulgari from 2013 to 2017. Before entering the world of jewellery, he worked for L’Oréal and Veuve Clicquot Ponsardin (LVMH).
The appointment follows the recruitment of another ex-Bulgari boss, Sabina Belli, who joined Pomellato in 2015 to take up her role as CEO. Belli served as Executive VP for the LVMH-owned Bulgari from 2012 with a three-year tenure.
Gerschel will be tasked with leading the new Pomellato brand image globally.
In 2017, the brand unveiled its #PomellatoForWomen campaign, which celebrated its 50th anniversary. Shot by Peter Lindbergh, the campaign features a cross-section of diverse female “trailblazers”, which “beautifully encapsulate the forward-thinking, unconventional approach that has defined Pomellato for 50 years,” according to Pomellato on its website.
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In addition to rebranding, Pomellato has been busy redesigning its global flagship stores. In 2016, the jeweller opened a flagship store on Madison Avenue in New York, taking its new retail concept – designed by Dimore Studio — to the US, as well as to Rome, Milan and Paris.
Pomellato also strengthened its presence in major department stores including London’s Harrods, updating concessions and counters for a strong aesthetic.
As for sales, Pomellato also plans to launch a new service called “Try Me On,” offering 50 jewels to 50 customers at each of its stores. The one-week “borrow” is available to existing customers as well as to new ones and kicks off in New York, with plans to export the service in other markets, including Asia.
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To date, the company has 40 stores in major cities and department stores across the globe. In Asia, it is present in China, Japan, Hong Kong, Thailand and Singapore.
Pomellato was founded in Milan in 1967 by Pino Rabolini.
The jeweller was purchased by Kering group in 2013.