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Paul Andrew appointed women’s creative director

Paul Andrew appointed women’s creative director

Salvatore Ferragamo is changing gear and entrusting the creative direction of his women’s ready-to-wear collections to Paul Andrew, who is already in charge of designing women’s footwear.

Just one year after being appointed as women’s footwear director, which marked a first for the label since the time of its eponymous founder, the young British designer has been propelled to head the entire women’s direction.

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Considered one of the best talents in the industry, Paul Andrew, who has already made a name for himself through his own shoe label featuring comfortable pumps with interesting heels, was more than convincing during his first year in service for Salvatore Ferragamo.

“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business,” said the CEO of the Eraldo Poletto group, in a news statement.

The manager did not comment, however, on Fulvio Rigoni’s exit, but thanked him after just two collections. His latest collection of women’s ready-to-wear, presented in Milan during the 2017 September Fashion Week, stirred some confusion.

Paul Andrew will assume his new role with the fall-winter 2018-19 collection.

As Creative Director, he will oversee the development of all categories of women’s products, as well as the creative content of the brand’s marketing, communication and image.

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His new appointment is considered by the luxury fashion house as “fundamental in the strategy of strengthening and positioning Ferragamo globally as a luxury lifestyle brand, strongly rooted in shoes and leather goods,” the company said in a news statement.

Salvatore Ferragamo’s men’s collections are headed by Guillaume Meilland, who was appointed almost a year ago.

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