More than 200 of Hong Kong’s most fashion forward women (and their supporting men) crowded into CÉ LA VI, in the heart of Hong Kong, to celebrate the launch of Isabella Wren’s first capsule collection ever.
Collaborating with Angie Lau, former TV anchor and style star, Isabella Wren launched the exclusive luxury line Angie Lau x Isabella Wren for Spring/Summer 2018.
Angie has made an impressive career in television fraternity with being an anchor with an experience of over 16 years. She is an award-winning anchor who has hosted several top personalities, business leaders and influential figures like Li and Fung Chairman, William Fung, Chairman of the Franklin Templeton Mark Mobius, Chief Secretary of Hong Kong’s Bloomberg Anson Change among much more.
A launch party that offered fashion-seeking crowd its pop-up fix; complete with a measurement station, pieces from the exclusive Angie Lau x Isabella Wren Capsule collection, and of course goodie bags complete with a $100 USD gift certificate to use on www.isabellawren.com for a tailored, made-to-measure, bespoke pieces from Angie’s collection.
As Angie remarked to the crowd, “This was inspired by all the women I know, at every stage of their lives: mother, mid-career, fresh graduate, jet-setter, traveler.This collection is all about versatility and colour. It’s powerful!”.
Sarah Chessis, CEO of Isabella Wren, couldn’t agree more, “It’s why I didn’t think twice about working with Angie. Isabella Wren is all those things to women and more! We use innovation to make it easy for our clients to always look good, because it fits perfectly.”
Fashion sustainability was also top of mind for the socially-minded guests in the crowd.With unique innovation, Isabella Wren whips up each piece only as it is ordered.
That means there is no waste, no excess inventory, and no guilt.This was welcomed wholeheartedly by Hong Kong’s fashion industry leaders who also came out to support the collection: Clover Group, Under Armour, HKTDC, Lane Crawford, Li & Fung, just to name a few.Some of Hong Kong’s top stylists along with media friends were also on hand to check out the collection which all go together that highlighted the philosophy behind the line: #VersatilityIsTheNewBlack.
In exquisite Italian wool, jackets lined in silk, beautiful silk jacquard prints — the pieces are as comfortable as they are glamorous. In short: all the things a well-dressed woman wants for Spring/Summer for any and every occasion. It’s luxury redefined: bespoke, stylish, versatile, and sustainable.