In Markets

Coty and DKSH join forces in Asia

DKSH

DKSH’s Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods of international and local brands, is the partner of choice for Coty Professional Beauty, to enhance its distribution capability to a wide base of Asian consumers.

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Part of one of the leading beauty companies worldwide, Coty Professional Beauty is geared towards servicing salon owners and professionals.

The partnership will enable an improved delivery schedule and better inventory visibility, while expanding the availability of Coty’s international brands to consumers in Singapore and Malaysia.

DKSH will provide distribution, logistics and sales order processing for Coty’s Professional Beauty division across the salon channel.

The agreement covers popular consumer brands in the category professional haircare, such as Wella Professionals, System Professional, Nioxin and Sebastian Professional. Partnering with Coty gives DKSH the opportunity to showcase its full competence in Market Expansion Services, while the collaboration allows Coty Professional Beauty to reach an even wider audience in Asia.

In Thailand, DKSH has already been successfully working with another division of Coty, Consumer Beauty, to distribute brands like Adidas body care & fragrances.
Rui-Yuan Chen, Business Unit Lead, South East Asia and Korea, Coty Professional Beauty, said: “With this strategic partnership, we will improve Coty Professional Beauty’s service level to more salons across Asia. We rely on DKSH’s efficient distribution network to deliver our products faster, more accurately, with quality after-sales services in Singapore and Malaysia.”

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Martina Ludescher, Chief Commercial Officer and Head Business Unit Consumer Goods, DKSH commented: “Through this partnership with DKSH, Coty Professional Beauty is entrusting the distribution to a regional expert with more than 150 years of experience in the Asian markets and an omni-channel approach that offers a one-stop regional solution for its clients. DKSH provides customized services and a deep capillary distribution network that guarantees the direct-to-store distribution of Coty’s international brands in the two Asian markets.”

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