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Alibaba-backed Lazada buys online grocer RedMart

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E-commerce platform Lazada has acquired RedMart, the Singapore online grocer backed by billionaire Facebook Inc co-founder Eduardo Saverin.

The companies declined to disclose the financial details of the deal, though news site TechCrunch had earlier quoted sources saying the acquisition was priced at between US$30 million (S$42 million) and US$40 million.

RedMart, founded in 2011, was among the first in the region to launch an online grocery store. In September, Bloomberg reported that the company was seeking a buyer, and had reached out to a number of potential suitors including supermarket chain NTUC FairPrice.

SEE ALSO: Lazada taps rural market for growth in Malaysia

Lazada is controlled by Chinese online shopping giant Alibaba, which bought a US$1 billion stake in April.

Said Lazada CEO Maximilian Bittner: “As part of our growth strategy, we are always looking for ways to serve our customers better by adding new product categories and improving our service offering.

“RedMart’s strong management team and their relentless focus on putting the customer first has resulted in customers loving them in Singapore.

“Both parties will benefit from each other’s cutting-edge technological and operational infrastructure, as well as an extended customer network,” said a statement released by both companies on Wednesday (Nov 2).

The transaction is expected to be completed in this quarter.

(Source: Straits Times)

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