Headquartered in Yiwu, China, YOYOSO offers fashionable and trendy daily life products. With a product assortment of over 5,000 items and 1,000 stores across the globe, the Chinese lifestyle brand is now heading to India.
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Ma Huan, Yoyoso’s founder, recently signed an agreement with Tablez, LuLu Group International’s retail arm, to open 30 stores across multiple key locations in the country over the next five years. Yoyoso’s entry into India seems to be of an evidence in the company’s expansion strategy at Ma Huan describes the Indian market as “one of the most important part of global market”.
The move is also aligned with Tablez’s parent company strategy, LuLu Group, as it announced earlier this June its plans to increase its yearly exports for its retail stores from China, which currently stands at US$220m, to $300m.
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Adeeb Ahamed, Tablez‘s Managing Director, is confident in Yoyoso’s success in the Indian market which, he believes, will strike a chord with the discerning Indian consumers. He defines Yoyoso products as “simple, natural, high-quality and with great value.”