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Panerai opens debut Australia store in Melbourne

Panerai opens debut Australia store in Melbourne

Italy’s Officine Panerai has landed in Australia.

The high-end Florentine jeweller and watchmaker has debuted a store in Melbourne, Victoria in partnership with local arm Kennedy, one of Australia’s leading luxury watch and jewelry retailers.

SEE ALSO : Richemont appoints COO and head of watchmaker role

Situated in Collins Street, one of Melbourne’s most renowned streets for luxury shopping, the flagship store covers 60 square metres and features the latest and full collections from the Florentine company.

Inside, the boutique has been designed by Spanish architect and designer Patricia Urquiola and embraces the firm’s global retail concept of dark and light natural materials – such as bronze, wood and a special corrugated glass.

Lighting is modern and warm with brass lights and behind the counter sits the store’s stand out feature – the Wall Clock, a large-scale version of Panerai’s iconic watch dial.

Panerai did not disclose any future plans for more Australia stores.

Founded in 1860 in Florence, Officine Panerai was for years the supplier of precision instruments to the Italian Navy. In 1997, the Richemont Group acquired the brand, before taking the Panerai global.

SEE ALSO : Richemont makes move to acquire Yoox Net-a-Porter Group

Officine Panerai now has 75 boutiques throughout the world.

Kennedy was founded in 1976 and forms part of the Kennedy Luxury Group, who specialises in the world’s most desirable luxury brands.

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