New York-listed Alibaba announced on Tuesday the planned opening of its new office in the capital of the Australian state of Victoria later this year, following this week’s four-city roadshow by company president Michael Evans in the two countries.
“A stronger presence [in Australia and New Zealand] will advance our global goal of serving two billion consumers, while supporting tens of millions of small businesses, brands and retailers across the world,” Evans said.
Cross-border retail e-commerce sales in mainland China are forecast to reach US$85.76 billion this year, up from US$57.13 billion last year, on the back of growing domestic demand for quality merchandise from foreign markets, according to research firm eMarketer.
It attributed the rapid surge in cross-border e-commerce purchases by mainland consumers over the past two years to increased activity on Alibaba’s Tmall Global platform and the JD Worldwide site of Tencent Holdings-backed JD.com.
Data from eMarketer showed that the number of cross-border online retail buyers in China are projected to swell to 128 million this year, a 71.7 per cent increase from 74.6 million last year.
The best-performing products from Australia and New Zealand sold on Alibaba’s local Tmall site and Tmall Global include food and beverage, cosmetics, and a range of goods for mothers and infants, the Hangzhou-based company said.