Vella, a Korean cosmetics brand founded in 2012, opened its official store on Japan’s e-commerce platform Qoo10 and announced that it will sell its vegan flagship products including Vella Ultra Hydro Sun Essence and Vella Hydro Cica Acne Cleanser.
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Vella is the first skincare brand in Korea to launch a neck care product line and has sold more than 1 million products, establishing its position in Korea.
Through this official opening, Japanese consumers can also purchase Vella Ultra Hydro Sun Essence at Qoo10. Vella Ultra Hydro Sun Essence is No. 1 in the Korean Suncare sector on Wadiz, a Korean crowdfunding platform.
Vella is celebrating the opening of the official store through a big discount event on Qoo10 until 26th November.
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In addition to its launch in Japan, Vella is expanding its global reach by making inroads into each region’s leading e-commerce platforms such as Shopee in Southeast Asia.