In Markets

Heron Preston opens first-ever store in Hong Kong

Heron Preston opens first-ever store in Hong Kong

U.S. brand Heron Preston which, as Vogue defines it, finds the interface of luxury and streetwear has arrived in Hong Kong.

SEE ALSO : EXCLUSIVE INTERVIEW with Heron Preston : Fashion is culture

The New York-based designer announced on Instagram that his Hong Kong debut also served as Heron Preston’s first-ever storefront anywhere.

“I can’t believe I started hand printing t-shirts in San Francisco and now I’m here. I want to thank my amazing team for the love and support!” he said.

Located on Paterson Street, Fashion Walk, in the city’s Causeway Bay area, the new Heron Preston store was designed by the contemporary designer too.

Inside, Hong Kong shoppers are greeted by industrial interior fixtures such as steel shelving, painted wooden crates and licks of safety orange throughout.

An emerald green chair is set up in the centre of the shop next to the concrete sales counter. The light is bright and remainder of the store minimal in design, allowing the Heron Preston collections to speak.

Offering a full selection of the designer’s wares, clothes are displayed hanging from the racks, with accessories kept under the glass shelf of a table and hosted on shelves.

Marking the store opening, Heron Preston has teamed up with fellow American and sportswear heavyweight Nike for a limited edition eyewear collection.

Dubbed “Nike Tailwind HP Sunglasses”, the glasses are lightweight and wrap-around style, the frames mimicking the brand’s innovative rubber ventilation. The collection comes with interchangeable lenses too.

SEE ALSO : Nike drops matching “Qixi Festival” editions

A standout piece is the Nike MAX Optics glass, which comes with an anti-fog Flying Lens setting.

The collection dropped worldwide November 29 and is available at Nike store and Heron Preston sales points.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead