Sugarfina, the luxury confections boutique founded in Beverly Hills, CA, will start its Asian expansion from HK.
This summer Sugarfina will open its first Hong Kong store in the prestigious Harbour City mall in the Tsim Sha Tsui district of Hong Kong.
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The brand will partner with Upper East Holdings LTD, the franchise operator best known for their success in bringing Lady M to Hong Kong, to introduce its unique, gourmet sweets overseas for the very first time.
Sugarfina is best known as a disruptor in the $200B global confections industry for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, Single Malt Scotch Cordials, and Rosé All Day Bears whose popularity led to an 18,000+ person waiting list in the US.
The boutique features a collection of beautiful candies artfully displayed in modern Lucite cubes, including an area dedicated to “top shelf” candies—exotic, premium offerings from around the world such as Golden Truffle Eggs from Italy and interlocking chocolate wedding rings from Greece.
The new 900-square foot Hong Kong boutique will give shoppers a taste of candy heaven with a sweet selection of beautifully-packaged confections for every occasion, from hostess gifts to Lunar New Year gifts to a luxurious Sugarfina Candy Trunk which holds 20 Candy Cubes. The boutique will feature Sugarfina’s signature crisp aqua and white color scheme along with a highly-photographable store design.
“We’ve been dreaming of expanding Sugarfina® globally since the early days of the brand,” said Rosie O’Neill and Josh Resnick, co-Founders and co-CEOs of Sugarfina.
“Hong Kong is the window into Asia and Upper East Holdings is the ideal partner to establish our brand in the region. We’re excited to partner with them to bring Sugarfina to life in one of the most vibrant cities in the world,” they continued.
“We were mesmerized by Sugarfina’s sophisticated concept and innovative candy flavors. It’s exciting to introduce a fresh concept to the sweet tooths of Hong Kong. We have always been passionate about finding the perfect luxury confections experience to bring over from the United States and we look forward to working with the creative minds of Sugarfina,” said Tammy Wu and Stephen Yeung, Directors of Upper East Holdings.
Harbour City is the first step in Sugarfina’s larger global expansion strategy. The brand is planning to open additional locations in Hong Kong with Upper East Holdings, and continue expanding internationally through similar partnerships.
(Source: PR Newswire)