Taking its China store count to 43, Apple has launched a new store in the city of Hong Kong.
Located inside the APM shopping centre in Hong Kong’s burgeoning Kwun Tong district, it’s the 15th Apple store to open in China in 2016.
The U.S. technology company told media that it chose Kwun Tong – Hong Kong’s second most-densely populated suburb — as its next store location due to the appealing local demographic.
“It’s a part of town that is becoming incredibly trendy and diverse,” said Kristen Petralia, Apple’s director of retail for Hong Kong, Macau and Taiwan, who added extra appeal came via the region’s “industrial, commercial, sports and art spaces”.
The move marks five years of retailing for Apple in Hong Kong. Now helmed by Tim Cook, Apple opened its first Hong Kong store inside the luxurious IFC Mall back in September 2011, one month after Cook commenced at the top job as CEO.
Apple’s other stores in Hong Kong are at Canton Road in Tsim Sha Tsui, New Town Plaza in Sha Tin, Festival Walk in Kowloon Tong and Hysan Place in Causeway Bay.
China is Apple’s second-biggest geographical market worldwide behind the Americas. The smartphone maker has nearly 480 retail stores in 19 countries and territories.