Retail in Asia

In Markets

JD.com bets on wine

China Alcoholic Drinks Association

Wine culture in China has been growing for the past 15 years. In 2013, LVMH also recognized how the market had to be addressed and Chandon China was launched to be among the first foreign-funded wineries taking roots into China.

Chandon China was opened in Ningxia, a burgeoning wine region at the time, which in a way promoted the local government to invest and grow its wine industry.

From 20th to 22nd May, JD.com and the China Alcoholic Drinks Association jointly held the second Wine Tasting and Evaluation Conference in Beijing.

SEE ALSO : JD Central to launch 618 shopping festival in Thailand

Experts from the China Alcoholic Drinks Association and Chinese Grape Industry Technology System tasted and graded about 200 brands of wine that are selling on JD. Twenty wine won gold medals, 30 won silver and 32 bronze. The results of the evaluation will be shown on JD’s product page to help customers choose wine more conveniently. Cynthia Yang, JD’s professional wine purchaser/sommelier and WEST Diploma candidate also joined the evaluation.

In 2019, JD and the China Alcoholic Drinks Association held the first Wine Tasting and Evaluation Conference, and jointly released the China Wine Region Standards. The wine market in China is riddled with complexity and customers often want to have more guidance on wine selection. The China Wine Region Standards and its associated evaluation system can provide professional recommendations to Chinese consumers, helping them pick out high quality wine, and promoting the healthy development of the wine industry.

SEE ALSO : Alibaba to launch Luxury Soho

JD’s participation in the release of the China Wine Region Standards also targets to promote the development of China’s wine industry, as it sets a standard upon which to evaluate each wine based on appearance, fragrance, taste and overall quality. It can also strengthen the concept of wine regions and increase the popularity of the wine regions among customers, building a healthy environment for the development of Chinese wine industry.