Bally announced its launch on JD.com, joining one of the largest e-commerce platforms in mainland China, which services over 471 million customers.
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Adding to its growing presence in the Greater China region, Bally’s latest digital storefront will extend the Swiss luxury brand’s offering to a wider audience, leveraging JD.com’s logistic strength to reach a loyal base of affluent consumers across the country, responding to brand demand across more second and third-tier cities.
The Bally store on JD.com’s JD Luxury platform will feature a curated Spring/Summer 2021 selection of best-selling footwear, handbags, accessories, and ready-to-wear for men and women, with localized content featuring Xiaotian Tang and Annie Sun. Delivering understated luxury for modern day, Bally’s elegant yet everyday styles highlight iconic brand signifiers, from the signature Bally Stripe to the new graphic, gold B-Chain hardware.
Bally’s entry into JD.com builds upon its commitment to China, having entered the market in the early 1980s. Currently, Bally has 59 stores across 32 cities, as well as its own e-commerce channel Bally.cn and WeChat Mini-program, offering Chinese customers a full omni-channel experience integrating online and offline shopping services. Additionally, Bally boasts dedicated social media channels on WeChat, Weibo and Red.
“We are pleased to offer JD.com’s audience direct access to our unique collection which celebrates Swiss craftsmanship and design. This is an important expansion of our digital footprint in China, which strengthens Bally’s robust omni-channel experience,” said Nicolas Girotto, CEO of Bally.
“Being able to reach more local customers whether through our stores or various e-commerce platforms is a major competitive advantage as we seek to continue to grow market share in this rapidly expanding market,” continued Girotto.
“JD is thrilled to welcome Bally, one of the world’s heritage luxury brands. With our continued push into luxury, we are committed to bringing top-notch service and a vast array of options to our discerning consumers,” said Kevin Jiang, president of international business, JD Fashion and Lifestyle.
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“Bally’s high quality and Swiss design is a perfect addition to the growing range of sophisticated offerings available on JD.com. JD’s nationwide logistics network and our high-quality consumers will assist Bally in accessing more consumers across China,” continued Jiang.