In Markets

4FINGERS is bringing Mad Mex to Southeast Asia!

Famous for its crispy chicken, 4FINGERS announced its acquisition of a 50% stake in Mad Mex Fresh Mexican Grill (Mad Mex) as the brand is working towards its aggregation of high quality complementary portfolio of food & beverage concepts with global scalability.

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Recognised as a leading QSR brand in Australia and having a strong presence in New Zealand, Mad Mex specialises in authentic Mexican fare synonymous with healthy and fresh food.

As part of the partnership, the Singapore’s casual dining brand will initially establish Mad Mex’s presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia in the next 12 months. 4FINGERS has already shortlisted a number of potential locations in both countries for Mad Mex’s rollout.

Clovis Young, Mad Mex’s founder and former majority shareholder, will remain as CEO of Mad Mex and retain a 50% stake in the business as he will continue to lead Mad Mex in its next stage of growth, including its expansion outside of Australia and New Zealand.

This brand acquisition strategy will enable the group to continue to aggressively scale up its management bandwidth and further capitalise on supply chain, menu innovation, shared services and other scale economies.

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4FINGERS’ already strong management team will also be further ramped up to support the regional and international expansion plans for the brands platform, with more than 20 vacancies currently identified in Singapore and Kuala Lumpur across key head office functions including finance and accounting, HR, purchasing, IT and marketing.

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