Retail in Asia

Asia and Rio’s picks for the week

Skechers partners with Dr. Seuss for new collection

Sketchers x Dr. Seuss

Skechers introduces new Skechers x Dr. Seuss collection. The offering captures Dr. Seuss’s fantastical stories, starting with the world-famous characters and designs from his timeless classic, The Cat in the Hat.

SEE ALSO : Atelier Swarovski partners with Karl Lagerfeld and Penélope Cruz for new collections

“Dr. Seuss is one of the world’s biggest cultural icons—read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk. We have taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer—even creating matching pairs that parents and their kids can wear together, ” said Michael Greenberg, president of Skechers.

Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership that will bring Dr. Seuss’s vibrant world to life in wearable, comfortable designs for adults and children.

“Skechers is the ultimate family brand for every age—and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world. Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection,” said Susan Brandt, president of Dr. Seuss Enterprises.

Starting with the legendary tale The Cat in the Hat, the Skechers x Dr. Seuss collection will launch with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colors and patterns. Future collections are planned with characters and designs from many of Dr. Seuss’s beloved tales, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, Oh, the Places You’ll Go! and How the Grinch Stole Christmas!

SEE ALSO : Sketchers announces Q2 financial results

The Skechers x Dr. Seuss collection for adults and children is available at Skechers.com and will be available in select Skechers retail stores this September in the United States, Canada and Europe, expanding to exclusive markets worldwide.